Whatever you are, be a good one.
Abraham Lincoln
What a Brand Platform is and why you need one
This is a document in which the distinctive features of a brand are highlighted – the vision, mission, values, and market position. It essentially forms a holistic image of the business and makes for a concise overview of the elements, broken down into actionable steps.
It is the foundation on which the brand strategies are established and guides marketing decisions.
Social Media Copy for Fintech Company
Copywriting for Social Media marketing
Writing creative and compelling copy as social media captions have proven to be effective in communicating to the existing and potential audience.
Visual Design for Fintech company
Visual Designs should stay consistent
The elements of the visual posts should correspond to the values of the business and convey trust to the audience, showing how the product or service makes their lives easier.
Digital Audit and Content Schedule for Gin Business
Digital content should not be monotonous.
SWOT Analysis for online food business
For effective competitor analysis, businesses have to assess their performance and recognize opportunities.
Frequently Asked Questions
Quite often, people get confused about what I do and these are some of the questions I get to answer, to give a clearer picture of my services.
What exactly does a Digital Strategist do?
I combine relevant marketing channels and platforms – from SEO to paid media, to content – with the help of technology to improve business performance and meet a company’s marketing and growth goals.
Digital Strategy is the sweet spot where creativity, analytical thinking, marketing & business knowledge, data literacy, communication skills, and being in the know intersect.
What tools do you use often?
Google Tools – Forms, Alerts, Business, Docs/ Sheets, Analytics. Canva. Buffer. Hootsuite. TweetDeck. SemRush. InShot. Symphonie. WordPress. Moz. KW Finder. Facebook Business Manager.
Do you really do all this?
A Digital Strategist NEVER works alone. I collaborate with the creative and sales departments to make my input. I am a team player with a role as crucial as the next person. My best buddies are usually the social media manager, graphic designer, sales lead, and brand manager.