Appearance matters in society…your business is no different. The first impression your customers have of your business matters a lot. You would not always meet the potential clients to wow them in person with your hospitality. Your business visual design does that for you. When customers see your visual designs – the graphics on your salon website, the flyers, and posters as well as your brand logo, it should appeal to them in no little way. Here are the top reasons why your visual design for your new business should be top-notch:
- Strong visual design = strong customer loyalty
It is most likely that people encounter your visuals before they interact with your business. In our world today, businesses are online in various forms. This means your first impression is through your design – the website, social media pages, and logo. Badly designed websites are not often read, visited, or even trusted. A poorly designed logo would easily be scrolled past without any chances of being remembered again. Poor interface design is linked to rejection and mistrust of a business. It dulls the user experience and makes people not want to associate with your brand. On the other hand, successful designs inspire interest and loyalty in the long run.
- Visuals always speak better than words.
When spreading the word about your budding business, the design should come first before the words. A flyer with some known industry tools sends a louder and clearer message than a hundred words. With the right visual designs, you might not need a mission or vision statement, maybe just a tagline.
Also, with the low attention span in our ever-changing world, people are really not ready to read heavily-worded adverts. Using professional photographs, colors and designs is the trick to getting your business in their faces – fewer words, more visuals.
- Great visual designs enhance sales.
Your designs have a lot to do with the growth of your business. It is because people love aesthetics and will feel good about your business if you do your designs right. People are attracted to unique designs. You can pass a strong message with a quality design, a message that tells customers that you deliver superb services. A great visual design can make a positive impact, bringing people to feel closer to your business and making them loyal customers.
- Visual designs are the strength behind your brand.
It seems to be active in our subconscious, but we often associate certain brands with some visual designs. Take, for instance, the CNN logo and how it’s interwoven – if seen anywhere else, even with different alphabets, one would think,” this looks like the CNN logo”. Another example is how McDonald’s red and yellow has become so mainstream that they no longer need the brand name. These colors evoke feelings of passion and raw energy in young people as well as socialization. This is also the message of the fast-food company as its target is young customers. That is the power of great visuals. Your business could be easily identified by its logo by customers and this builds the trust which inspires loyalty.
- Visual designs unite your employees.
Your staff should have a common cause unique to all of them. When you have a web page, uniform, stationaries, branded T-shirts, and face caps as well as other designs around them, it gives a sense of unity and common identity. They identify with your brand and are automatically your ambassadors because they have your logos on. It helps with promotion and sales too.
- Professionalism
Visual designs make a lasting impression on your clients and vendors. For example, your brand logo that looks aesthetically great speaks volumes about you and how you do business. It doesn’t look tacky and it shows you look out for details. This gives the impression that you run your affairs in a professional way and the customers can believe in what your business promises to deliver.
- Designs alter customer perception.
When watching adverts on TV, you see how the designs come into play by presenting ice cold drinks in a beer ad, or the slow-motion and happy smiles of beauty brands. This is to alter the customers’ perception of the products. Not everywhere has cold beer and no one really applies face cream with a smile, but these visuals are giving that impression. It sticks with the human psyche and makes potential customers feel that they just have to own (or drink) that product. We generally use our senses more than we know. Making calculated design decisions can make a huge difference in how consumers perceive and consume your product. When your visual designs appeal to more than two of the sensory organs, you would greatly change how your customers look at your brand and even make them want to be part of your success story.
- Making your brand memorable.
Design is more than just the outward appearance of your brand or product. It goes so much deeper, just like meeting a person. First, we only encounter the outward appearance; but with time, you get to know all the details that make them whole. Your design should have the underlying tones of what your business is all about – the customer priority, the quality, and your dedication. Visual designs are not purely surface-level. Color is a huge part of visuals. It helps us remember things vividly. The colors used in your visual design would make your brand more memorable to customers. They might not always remember your business name, but the visuals will stick with them always.
- Visual design will help you to capitalize on trends.
This works particularly well with social media marketing. You can social proof your brand and dominate in content sharing if your visual designs are done well. There are already sites like Pinterest that facilitate so much content media sharing and discovery. All you have to do is create your visual designs with the right messages and trends, then push them across these platforms. It really is a win-win situation for your business. You just have to be careful not to overdo it by finding a nice balance between hopping on a new trend and avoiding trends altogether by taking the elements and concepts that you think work for your salon and incorporating them into your visual designs.
- Visuals can make or break your business and this goes without saying.
If you overlook the importance and benefits of good visual designs, you will be doing a great disservice to your business. Think of your business visual design as a handshake or greeting between two people when they first meet – is it warm, friendly, business-like and assuring? Would it make the person want to interact with you again? That is what visuals do – representing and communicating who you are in a matter of seconds. This is why you should not overlook that aspect of your business.